Delta CX Hive
Supporting wherever you are headed on life's and work's paths. Episodes tend to focus on an area of work advice or personal improvement. These are curated from our "Take Action Tuesday" livestreams and other webinars, conversations, and events.
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Delta CX Hive
Ep 269: If AI Builds the Product, Do We Still Need Discovery Research?
We'll read and discuss Debbie's recent article on this topic. https://rbefored.com/if-ai-builds-the-product-do-we-still-need-discovery-research-368b9e85e9b9
Do we still need to do discovery, generative, or exploratory research if we’re going to have AI design our interfaces or build our prototype? The answer to that depends upon your commitment to your customers and your commitment to quality.
Originally live streamed 17 June 2025.
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