Delta CX Hive

Ep 269: If AI Builds the Product, Do We Still Need Discovery Research?

Debbie Levitt of Delta CX Season 1 Episode 269

We'll ​read and discuss Debbie's recent article on this topic. https://rbefored.com/if-ai-builds-the-product-do-we-still-need-discovery-research-368b9e85e9b9

Do we still need to do discovery, generative, or exploratory research if we’re going to have AI design our interfaces or build our prototype? The answer to that depends upon your commitment to your customers and your commitment to quality.


Originally live streamed 17 June 2025.

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